Continuity: Scheduling advertising consistently over a period of time without interruption in order to build or maintain advertising awareness and recall.

 

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Continuity: Scheduling advertising consistently over a period of time without interruption in order to build or maintain advertising awareness and recall.

Discontinuity: Comparatively large contrast in meteorological elements over a relatively small distance or period of time. In oceanography, it is the abrupt change or jump of a variable at a line or surface.

Continuity Editing (Invisible Editing): A style of editing that creates a continuity of space and time out of the fragments of scenes contained in individual shots: the shots are arranged to support the progression of the story, t . . . View Full Definition

Mohorovic Discontinuity: The boundary between crust and mantle, marked by a rapid increase in seismic wave velocity to more than 8 kilometers per second. Depth: 5 to 45 kilometers. Abbreviated 'Moho' or 'M-discontinuity.'

Continuity Person: The person in a production responsible for maintaining consistency in all details from one shot to the next, including action, lighting, props, and costumes.

Business Continuity Planning: Broadly defined as a management process that seeks to identify potential threats and impacts to the organization and provide a strategic and operational framework for ensuring the organizati . . . View Full Definition

Continuity System (180 System): Set of editing conventions that evolved from Hollywood classicism, in which shots are arranged so that the viewer always has a clear sense of where the characters are and when the shot is occurring.

Continuity Tester: A device that tells whether a circuit is capable of carrying electricity.

Redox-Potential Discontinuity: That depth below the sediment-water interface marking the transition from chemically oxidative to reducing processes

Seismic Discontinuity: A surface within the Earth across which P-wave or S-wave velocities change rapidly, usually by more than +~0.2 kilometer/second.