Related Words

Co-Op Advertising: TV advertising paid for jointly by a manufacturer and retailer.

Generic Advertising And Promotion: The promotion of a particular commodity without reference to a specific producer, brand name, or manufacturer. Because individual producers of nearly homogeneous agricultural commodities can . . . View Full Definition

Cooperative or Co-op Program: An education program that combines academic learning with practical work experience, through alternating periods of classroom study and paid work placements. A student usually earns school c . . . View Full Definition

Google Advertising Professional (GAP): Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers.

Cooperative Advertising: Advertising that promotes and is sponsored by two or more companies or governmental agencies.

Search Advertising: An advertiser pays for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic . . . View Full Definition

Self-Serve Advertising: Advertising that can be purchased without the assistance of a sales representative.

Cooperative (Co-Op): A co-op is a corporation that owns a particular residential property. The shareholders are the tenants who, instead of owning an individual unit, own shares in the corporation, which gives t . . . View Full Definition

Advertising Weight: A measure of advertising delivery, normally stated in terms of number of commercials, homes reached, target audience impressions, and gross rating points.

Co-op: Abbreviation for the term 'cooperative' which is used to describe gameplay where players work together to achieve specific tasks…such as shooting all the bad guys.