Related Words

Campaign: A specific advertising effort on behalf of a particular product or service which extends for a specified period of time.

Campaign Optimization: A feature that automatically manages campaigns for you to help maximize the effectiveness of your spending, based on guidelines you provide. Campaign optimization saves you time while helpin . . . View Full Definition

Cpc Campaign: A website marketing campaign based on a cost-per-click price where you only pay for the visitors that click on your listings. Hitwise Search Marketing provides guaranteed traffic at competit . . . View Full Definition

Cross-Campaign Profiling: A method used to understand how email respondents behave over multiple campaigns.

Branding: A school of advertising that says, 'If the consumer has heard of us, we've done our job.' Fortunately for agencies, brand value is extremely difficult to measure, so branding campaigns can b . . . View Full Definition

Pay Per Click (PPC): a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.

Click-Through Rate (CTR): Total number of clicks on email link(s) divided by the number of emails sent. Includes multiple clicks by a unique user. Some email broadcast vendors or tracking programs define CTR differently.

Content Match: A pay-per-click campaign tactic that helps your ads display on sites throughout the Yahoo! Distribution network. With Content Match, a number of variables can be used to determine your ad’s . . . View Full Definition

Bid Limit: When campaign optimization is turned on, the bid limit defines the maximum amount that you are willing to pay for a click.

Ad Groups: A group of ads within a Campaign. A set of ads and related keywords within a campaign. The ads can be displayed to prospective customers searching for or viewing content related to your keyw . . . View Full Definition