Broadcast Calendar: This standard Broadcast calendar, created in the 1960s, is designed to conform to the uniform billing period adopted by Broadcasters, Agencies and Advertisers for billing and planning functions. Under this system, the standard week starts on Monday and ends on Sunday. The standard Broadcast billing month always ends on the last Sunday of the calendar month.

 

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Broadcast Calendar: This standard Broadcast calendar, created in the 1960s, is designed to conform to the uniform billing period adopted by Broadcasters, Agencies and Advertisers for billing and planning functi . . . View Full Definition

Gregorian Calendar: The calendar now used internationally, devised by Pope Gregory in the 1580s to replace the Julian calendar, which by then had accumulated a ten-day discrepancy with the solar year. Most, but . . . View Full Definition

Direct Broadcast Via Satellite (DBS): Subscribers receive programs via a small satellite dish. The signal is digitized and compressed via a proprietary format and decompressed by a set-top box. In most cases it is viewed on a an . . . View Full Definition

Julian Calendar: A calendar introduced by Julius Caesar in the year 45 B.C., and slightly modified by Augustus a few years later. This calendar provided that the common year should consist of 365 days and th . . . View Full Definition