Related Words

Barter: The exchange of quantities of commercial time for merchandise or services.

Barter Syndication: A program distribution method in which the syndicator retains and sells a portion of the show’s advertising time. In “cash plus barter,” the syndicator also receives some money from the stat . . . View Full Definition

Brick Tea: Common grades of Chinese and Japananes tea mixed with stalk and dust and molded into bricks under high pressure. Originally these bricks were used by Asian travelers as convenient way to tra . . . View Full Definition

Bourgeoisie: In Marxist terms, the middle class: owners of the means of production and employers of the proletariat.

Link Building: The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy.

Countertrade: A trade transaction of goods and services without the exchange of money. Forms of countertrade include barter, buy-back or compensation, counter-purchase, offset requirements, swap, or trian . . . View Full Definition

Countercyclical Stocks: The exchange of goods for other goods rather than for cash; barter.

Editorial Link: Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as those from qua . . . View Full Definition

PageRank: A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on Pag . . . View Full Definition