Related Words

Audience Duplication: The extent to which the audience of one station is exposed to that of another.

Internal Audience: An imaginary listener(s) or audience to whom a character speaks in a poem or story. For example, the duke speaking in Browning's 'My Last Duchess' appears to be addressing the reader as if t . . . View Full Definition

Implied Audience: The 'you' a writer or poet refers to or implies when creating a dramatic monologue. This implied audience might be (but is not necessarily) the reader of the poem, or it might be the vague o . . . View Full Definition

Quarter Hour Audience: Individuals viewing a station at least five minutes in a specific 15-minute period.

Target Audience: The audience most desired by advertisers in terms of potential product/service usage and revenue potential.

Total Audience: Percent of households tuning to all or to any portion of a program for at least 6 minutes.

Fragmentation (Audience): The increasing number of audience subdivisions which, together, constitute total TV usage. Television audiences are said to be fragmented, for example, across a broad spectrum of video sourc . . . View Full Definition

Reduplication Phenomena: part or all of the body is felt to be reduplicated

Duplication: An extra copy of a chromosome segment without altering the number of chromosomes.

Audience Flow: A measure of the change in audience during and between programs. Audience flow shows the percentages of people or households who turn on or off a program, switch to or from another channel, . . . View Full Definition