Advertising Weight: A measure of advertising delivery, normally stated in terms of number of commercials, homes reached, target audience impressions, and gross rating points.

 

Related Words

Advertising Weight: A measure of advertising delivery, normally stated in terms of number of commercials, homes reached, target audience impressions, and gross rating points.

Thumb Weight: Method of drilling the ball so that the thumbhole is closer to the label than are the finger holes; it is considered a negative weight; see finger weight.

Swing Weight: The relative weight of a clubhead's leverage (usually measured on a scale with a 12 or 14-inch fulcrum), technically - moment of inertia, or the tendency of a body to resist angular accelera . . . View Full Definition

Top Weight: Drilling of a ball so that there is more weight above the label than there is below; it is considered a positive weight. See bottom weight.

Underweighted: When you own less of a security, an asset class, or a subclass than your target asset allocation calls for, you are said to be underweighted in that security, asset class, or subclass. For e . . . View Full Definition

Unsprung Weight: The mass of the motorcycle that is not supported by the suspension, such as the wheels, brakes, tires, etc. (Also known as unsprung mass). For comparison, the rest of the motorcycle that is . . . View Full Definition

Self-Serve Advertising: Advertising that can be purchased without the assistance of a sales representative.

Price-Weighted Index: An index giving a greater influence to higher-valued stocks by weighting all component stocks by their price.

Overweighted: When you own more of a security, an asset class, or a subclass than your target asset allocation calls for, you are said to be overweighted in that security, asset class, or subclass. For ex . . . View Full Definition

Overall Weight: (also 'dead weight') the total weight of a golf club (see also 'swingweight')