Relevancy: A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also show in the search results.

 

Related Words

Relevancy: A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also show in the search results.

Spam: This is to transmit unwanted messages, usually over email, to a great many people.

PageRank: A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on Pag . . . View Full Definition

Organic Search Results: Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search results. Organic search results are organ . . . View Full Definition

Stemming: Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search results . . . View Full Definition

Thesaurus: Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target.

Update: Search engines frequently update their algorithms and data sets to help keep their search results fresh and make their relevancy algorithms hard to update. Most major search engines are cont . . . View Full Definition

TrustRank: Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions.

Nofollow: Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments. Google's Matt Cutts also pushes webmasters to use nof . . . View Full Definition

Stop Words: Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search query prior to finding relevant search results. It is both fine a . . . View Full Definition