Related Words

Query: This is to make a computer request of a database.

Query Refinement: Some searchers may refine their search query if they deemed the results as being irrelevant. Some search engines may aim to promote certain verticals or suggest other search queries if they . . . View Full Definition

Structured Query Language (SQL): (Structured Query Language) A specialized programming language for sending queries to databases. Most industrial-strength and many smaller database applications can be addressed using SQL. E . . . View Full Definition

Mini Structured Query Language (MSQL): A lightweight client/server database that is the popular choice for open source developers. It is designed to provide quick access to data while only requiring a small amount of memory.

Phrase Match: If you enter your keyword in quotation marks, as in 'tennis shoes,' your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with othe . . . View Full Definition

Term Vector Database: A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents to a search query b . . . View Full Definition

Supplemental Index: Pages with very low pagerank, which are still relevant to a search query, often appear in the SERPs with a label of Supplemental Result. Googles representative’s say that this is not indicat . . . View Full Definition

Negative Keyword: If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your accou . . . View Full Definition

Exact Match: If you surround your keywords in brackets - such as [tennis shoes] - your ad would be eligible to appear when a user searches for the specific phrase tennis shoes, in this order, and without . . . View Full Definition

Search Engine Reults Page (SERP): Search Engine Results Page. The page searchers see after they've entered their query into the search box. This page lists several Web pages related to the searcher's query, sorted by relevan . . . View Full Definition