Pay Per Click (PPC): a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.

 

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Pay Per Click (PPC): a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.

Cost Per Click (CPC): The rate that is paid per click for a Pay Per Click Advertiser.

Periradicular: The area which surrounds a portion of the root of the tooth.

Periquita: Alias name for Castelão Francês grape where grown in the Estremadura region of Portugal. Makes popular, robust red wine.

Perishable Agricultural Commodities Act (PACA) Of 1930: P.L. 71-325 (June 10, 1930), as amended, regulates the buying and selling of fresh and frozen fruits and vegetables to prevent unfair trading practices and to assure that sellers will be pai . . . View Full Definition

Perishable Commodities: Farm goods that prior to processing cannot be stored for a substantial period of time without excessive loss through deterioration or spoilage. Examples of perishable commodities are fresh f . . . View Full Definition

Perlan: Synonym name in the Mandement district of Switzerland for the Chasselas grape.

Peristalsis: Involuntary contractions of the smooth muscles in the walls of the esophagus, stomach, and intestines that propel food along the digestive tract. Waves of muscle contraction in the esophagus . . . View Full Definition

Periphrasis: Using a wordy phrase to describe something for which one term exists.

Periphery Photography: Technique used to photograph the entire inner or outer surface of a cylinder or tube.