Overture: The company which pioneered search marketing by selling targeted searches on a pay per click basis. Originally named GoTo, they were eventually bought out by Yahoo! and branded as Yahoo! Search Marketing.

 

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Overture: The company which pioneered search marketing by selling targeted searches on a pay per click basis. Originally named GoTo, they were eventually bought out by Yahoo! and branded as Yahoo! Sea . . . View Full Definition

Italian Overture: Baroque overture consisting of three sections: fast - slow - fast.

Concert Overture: Single-movement concert piece for orchestra, typically from the Romantic period and often based on a literary program.

French Overture: Baroque instrumental introduction to an opera, ballet or suite, in two sections: a slow opening followed by an allegro, often with a brief return to the opening.

Overture Keyword Selector Tool: Popular keyword research tool, based largely on Yahoo! search statistics. Heavily skewed toward commercially oriented searches, also combines singular and plural versions of a keyword into a . . . View Full Definition

Medley: Often used in overtures, a composition that uses passages from other movements of the composition in its entirety.

Prelude: A short piece originally preceded by a more substantial work, also an orchestral introduction to opera, however not lengthy enough to be considered an overture.

Noise: Perceived sounds not in the original soundtrack. Such things as hiss, crackle, pops, hum, and buzz, are typical of the types of extraneous signals described as noise. Inherent noise in the e . . . View Full Definition

AltaVista: Search engine bought out by Overture prior to Overture being bought by Yahoo. AltaVista was an early powerhouse in search, but on October 25, 1999 they did a major algorithmic update which c . . . View Full Definition

Arbitrage: Arbitrage is the technique of simultaneously buying at a lower price in one market and selling at a higher price in another market to make a profit on the spread between the prices. Although . . . View Full Definition