Mindshare: A measure of the amount of people who think of you or your product when thinking of products in your category. Sites with strong mindshare, top rankings, or a strong memorable brand are far more likely to be linked at than sites which are less memorable and have less search exposure. The link quality of mindshare related links most likely exceeds the quality of the average link on the web. If you sell non-commodities, personal recommendations also typically carry far greater weight than search rankings alone.

 

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Mindshare: A measure of the amount of people who think of you or your product when thinking of products in your category. Sites with strong mindshare, top rankings, or a strong memorable brand are far . . . View Full Definition

Static Content: Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use dynamic programming languages. Many static sites do well, bu . . . View Full Definition

Open Source: Software which is distributed with its source code such that developers can modify it as they see fit. On the web open source is a great strategy for quickly building immense exposure and mindshare.

Affiliate Marketing: Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors c . . . View Full Definition