Link: A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust.

 

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Link: A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust.

Internal Link: Link from one page on a site to another page on the same site. It is preferential to use descriptive internal linking to make it easy for search engines to understand what your website is ab . . . View Full Definition

Inlink: Inbound links from related pages are the source of trust and pagerank.

Inbound Link: Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching using the link: function. For example, using lin . . . View Full Definition

Link Baiting: The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social med . . . View Full Definition

Link Building: The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy.

Link Equity: A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Link Condom: Any of several methods used to avoid passing link love to another page, or to avoid possible detrimental results of indorsing a bad site by way of an outgoing link, or to discourage link spa . . . View Full Definition

Link Churn: The rate at which a site loses links.

Link Bursts: A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it may make sense that popular viral articles rece . . . View Full Definition