Keyword Cannibalization: The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is the most relevant to the search query.

 

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Keyword Cannibalization: The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is the most . . . View Full Definition

Keyword Stuffing: Writing copy that uses excessive amounts of the core keyword. When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus . . . View Full Definition

Keyword Research: The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on.

Keyword Research Tools: Tools which help you discover potential keywords based on past search volumes, search trends, bid prices, and page content from related websites. Please note that most keyword research tools . . . View Full Definition

Keywords Tag: META tag used to help define the primary keywords of a Web page.

Overture Keyword Selector Tool: Popular keyword research tool, based largely on Yahoo! search statistics. Heavily skewed toward commercially oriented searches, also combines singular and plural versions of a keyword into a . . . View Full Definition

Negative Keyword: If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your accou . . . View Full Definition

Meta Keywords: The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. Many people spammed meta keyword tags and searchers typically never se . . . View Full Definition

Keyword Matching: In Google Ad Words, there are four different keyword matching options, each specifying a different way for a keyword to interact with search queries. With some options, you'll enjoy more ad . . . View Full Definition

Keyword Marketing: Keyword Marketing is the act, process, or technique of promoting, selling, and distributing a product or service on-line.