Keyword: A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for. Long tail and brand related keywords are typically worth more than shorter and vague keywords because they typically occur later in the buying cycle and are associated with a greater level of implied intent.

 

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Keyword: A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for. Long tail and brand related keywords are typically worth more than shorter and va . . . View Full Definition

Keyword Stuffing: Writing copy that uses excessive amounts of the core keyword. When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not link worthy), plus . . . View Full Definition

Meta Keywords: The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. Many people spammed meta keyword tags and searchers typically never se . . . View Full Definition

Google Keyword Tool: Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site o . . . View Full Definition