Inbound Link: Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching using the link: function. For example, using link:www.seobook.com would show pages linking to the homepage of this site (both internal links and inbound links). Due to canonical URL issues www.site.com and site.com may show different linkage data. Google typically shows a much smaller sample of linkage data than competing engines do, but Google still knows of and counts many of the links that do not show up when you use their link: function.

 

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Inbound Link: Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching using the link: function. For example, using lin . . . View Full Definition

Link Bait: Link bait is a form of spam in the form of editorial content posted on a blog or Web page and submitted to social media sites in hopes of building inbound links from other sites.

Inlink: Inbound links from related pages are the source of trust and pagerank.

Link Equity: A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.