Related Words

Impression: A single view of one page by a single user, used in calculating advertising rates.

Ad Views (Impressions): Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impression . . . View Full Definition

Impressionism: Loosely applied to a group of artists who purported to break up their color into pure dots of pigment to capture the rightness of pure color in nature. Instead of mixing their colors on the . . . View Full Definition

Pay-Per-Impression: An advertising pricing model in which advertisers pay agencies based on how many consumers see their promotions.

Impressions: Number of homes or individuals exposed to an advertisement or group of advertisements.

Cost Per Thousand Impressions (CPM): A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M - from the Roman numeral for one thousand.

Luster: The general textural impression of a mineral surface, given by the light reflected from it. Terms such as metallic, submetallic are standardized but subjective.

First Stage Surgery: This refers to the preparatory stage for an implant procedure. In the case of the subperio-- steal implant, it refers to the surgical bone impression and bone bite, which is done in order to . . . View Full Definition

Cpm: ('cycles per minute') most common unit used in measuring shaft flexes or frequencies (more precise than l, r, s, x, etc.)

Whole-Tone Scale: Scale pattern built entirely of whole step intervals, common in the music of the French Impressionists.