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Google Website Optimizer: Free multi variable testing platform used to help AdWords advertisers improve their conversion rates.

Google Supplemental Index: Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content, if the URLs are excessively complex in . . . View Full Definition

Google Sitemaps: Program which webmasters can use to help Google index their contents. Please note that the best way to submit your site to search engines and to keep it in their search indexes is to build h . . . View Full Definition

Google Traffic Estimator: Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword. If you do not submit a bid price the tool will return an estimated bid price neces . . . View Full Definition

Google Sitelinks: On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list numerous deep links to that site at . . . View Full Definition

Google Trends: Tool which allows you to see how Google search volumes for a particular keyword change over time.

GoogleBot: Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting.

Google Webmaster Tools: A webmaster resource that will help you with the crawling and indexing of your website.

Google OneBox: Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned verti . . . View Full Definition

Google Keyword Tool: Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site o . . . View Full Definition