Gateway Page: A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.

 

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Gateway Page: A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the sam . . . View Full Definition

Search Engine Reults Page (SERP): Search Engine Results Page. The page searchers see after they've entered their query into the search box. This page lists several Web pages related to the searcher's query, sorted by relevan . . . View Full Definition

Seepage: The slow movement of water through the pore spaces of a solid material. This term is also applied to a loss of water by infiltration through the bottom of a stream, canal, irrigation ditch, . . . View Full Definition

Search Engine Results Page (SERP): Search Engine Results Page is the page on which the search engines show the results for a search query.

PageRank: A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on Pag . . . View Full Definition

Page View: Request to load a single HTML page.

Page Views: Number of times a user requests a page that may contain a particular ad. A page is defined as any file or content delivered by a web server that would generally be considered a web document. . . . View Full Definition

Pagejacking: Theft of a page from the original site and publication of a copy (or near-copy) at another site.

Slippage: Often used in risk arbitrage. Potential takeover target that has not yet been approached by an acquirer. Such a company usually has particularly attractive features, such as a large amount o . . . View Full Definition

SpamAd Page: A Made For Adsense/Advertisement page which uses scraped or machine generated text for content, and has no real value to users other than the slight value of the adds. Spammers sometimes cre . . . View Full Definition