Super Glossary

Demographics

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Demographics: Statistical data or characteristics which define segments of a population. Some internet marketing platforms, such as AdCenter and AdWords, allow you to target ads at websites or searchers who fit amongst a specific demographic. Some common demographic data points are gender, age, income, education, location, etc.

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Demographics: Audience composition based on various socioeconomic characteristics such as age, sex, income, education, household size, occupation, etc.

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