Cost Per Action (CPA): Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ads are structured on a cost per action basis. An action may be anything from an ad click, to filling out a lead form, to buying a product.

 

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Cost Per Action (CPA): Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ad . . . View Full Definition

Perlan: Synonym name in the Mandement district of Switzerland for the Chasselas grape.

Perishable Commodities: Farm goods that prior to processing cannot be stored for a substantial period of time without excessive loss through deterioration or spoilage. Examples of perishable commodities are fresh f . . . View Full Definition

Peristalsis: Involuntary contractions of the smooth muscles in the walls of the esophagus, stomach, and intestines that propel food along the digestive tract. Waves of muscle contraction in the esophagus . . . View Full Definition