Conversion Rate: Percentage of users who convert to a desired action. Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have generally been much harder to track than online ads. Some marketers use custom phone numbers or coupon codes to tie offline activity to online marketing.

 

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Conversion Rate: Percentage of users who convert to a desired action. Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have gener . . . View Full Definition

Personal Inflation Rate: The inflation rate as it affects a specific individual.

Periodic Rate: The monthly effective interest rate. For example, the periodic rate on a credit card with an 18% annual percentage rate is 1.5% per month.

Periodic Interest Rate: The periodic interest rate, sometimes called the nominal rate, is the interest rate a lender charges on the amount you borrow. Lenders are also required to tell you what a loan will actually . . . View Full Definition