Conversion: Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have generally been much harder to track than online ads. Some marketers use custom phone numbers or coupon codes to tie offline activity to online marketing.

 

Related Words

Conversion: When an email recipient performs a desired action based on a mailing you have sent. A conversion could be a monetary transaction, such as a purchase made after clicking a link. It could also . . . View Full Definition

Conversion Parity-Value: Related: Market conversion price

Conversion Price: A conversion price is the predetermined price, set at the time of issue, at which you can exchange a convertible bond or other convertible security for common stock. The number of shares tha . . . View Full Definition

Conversion Factor: A conversion factor is a fraction that relates one unit to another. Multiplying a measurement by a conversion factor changes the units of the measurement. For example, since 1 in = 2.54 cm, . . . View Full Definition

Market Conversion Price: Also called conversion parity price, the price that an investor effectively pays for common stock by purchasing a convertible security and then exercising the conversion option. This price i . . . View Full Definition

Electronic Check Conversion: Electronic check conversion is a payment process in which you give a payee a check, but the actual payment is processed as an electronic funds transfer. The payment is automatically debited . . . View Full Definition

Conversion Premium: Applies mainly to convertible securities. Common stock price at which a convertible bond can become exchangeable for common shares of equal value; value of a convertible bond based solely on . . . View Full Definition

Conversion Value: Applies mainly to convertible securities. Relationship that determines how many shares of common stock will be received in exchange for each convertible bond or preferred stock when a conver . . . View Full Definition

Conversion Rate: Percentage of users who convert to a desired action. Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have gener . . . View Full Definition

Fourth Down Conversion: The act of using a fourth down play to make a first down. These are comparatively uncommon. If a team is close enough, they will generally attempt a field goal on fourth down. Otherwise, the . . . View Full Definition