Click Fraud: Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowers advertiser confidence that they will get fair value for their add spend.

 

Related Words

Click Fraud: Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowe . . . View Full Definition

Fraud: Any form of deceit, trickery, breach of confidence or misrepresentation by which one party attempts to gain some unfair or dishonest advantage over another. Unlike negligence, fraud is a dec . . . View Full Definition

Earnings Per Click (EPC): Many contextual advertising publishers estimate their potential earnings based on how much they make from each click.

Cost Per Click (CPC): The rate that is paid per click for a Pay Per Click Advertiser.

Pay Per Click (PPC): a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.

Constructive Fraud: Breach of a legal or equitable duty that the law declares fraudulent because of its tendency to deceive others, despite no showing of dishonesty or intent to deceive. A broker may be charged . . . View Full Definition

Statute Of Frauds: State law that requires certain contracts to be in writing and signed by the party to be charged (or held) to the agreement in order to be legally enforceable.

Pay Per Click Search Engine (PPCSE): Search engine where results are ranked according to the bid amount and advertisers are charged only when a searcher clicks on the search listing.

Subscriber Fraud: Securing wireless service with intent to avoid payment. This is different from bad debt, which occurs when a known person or company has a payment obligation overdue and the debt cannot be collected.

Click-Through Rate (CTR): Total number of clicks on email link(s) divided by the number of emails sent. Includes multiple clicks by a unique user. Some email broadcast vendors or tracking programs define CTR differently.