Branded Keywords: Keywords or keyword phrases associated with a brand. Typically branded keywords occur late in the buying cycle, and are some of the highest value and highest converting keywords. Some affiliate marketing programs prevent affiliates from bidding on the core brand related keywords, while others actively encourage it. Either way can work depending on your business model and marketing savvy, but it is important to ensure there is synergy between internal marketing and affiliate marketing programs.

 

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Branded Keywords: Keywords or keyword phrases associated with a brand. Typically branded keywords occur late in the buying cycle, and are some of the highest value and highest converting keywords. Some affili . . . View Full Definition

Meta Keywords: The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. Many people spammed meta keyword tags and searchers typically never se . . . View Full Definition

Keywords Tag: META tag used to help define the primary keywords of a Web page.