Behavioral Targeting: Ad targeting based on past recent experience and/or implied intent. For example, if I recently searched for mortgages then am later reading a book review the page may still show me mortgage ads.

 

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Behavioral Targeting: Ad targeting based on past recent experience and/or implied intent. For example, if I recently searched for mortgages then am later reading a book review the page may still show me mortgage ads.

Geo-Targeting: The process of identifying a brand’s geographic areas of opportunity, or the markets (dmas) in which advertising is most likely to produce sales. Geographic targeting combines demographic an . . . View Full Definition

Geographic Targeting: The process of identifying a brand’s geographic areas of opportunity, or the markets (dmas) in which advertising is most likely to produce sales. Geographic targeting combines demographic an . . . View Full Definition

Managed Behavioral Health: This is a program that covers your mental health and substance abuse care needs. In most cases, in-network benefits need to be pre-authorized by calling the Mental Health/Substance Abuse num . . . View Full Definition

Targeting: A policy concept under which government farm program benefits would be directed toward specified groups of producers. One example of targeting might be to focus farm payments on small to med . . . View Full Definition

Managed Behavioral Health Organization (MBHO): An organization that provides behavioral health services using managed care techniques.

Geo Targeting: Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location, enablin . . . View Full Definition

Behavioral-Based Interview: An interview technique that focuses on a candidate’s past experiences, behaviors, knowledge, skills and abilities by asking the candidate to provide specific examples of when he or she has d . . . View Full Definition

Behavioral Genetics: The study of genes that may influence behavior.

Behavioral Finance: Behavioral finance combines psychology and economics to explain why and how investors act and to analyze how that behavior affects the market. Behavioral finance theorists point to the marke . . . View Full Definition