Super Glossary

Banner Blindness

Business / Search Engine Optimization (SEO) / Banner Blindness

Banner Blindness: During the first web boom many businesses were based on eyeballs more than actually building real value. Many ads were typically quite irrelevant and web users learned to ignore the most common ad types. In many ways text ads are successful because they are more relevant and look more like content, but with the recent surge in the popularity of text ads some have speculated that in time people may eventually become text ad blind as well.

Related Words

Snow Blindness: Temporary blindness or impaired vision that results from bright sunlight reflected off the snow surface. The medical term is niphablepsia.

Trick Banner: A banner ad that attempts to trick people into clicking, often by imitating an operating system message.

Snow Banner: A plume of snow blown off a mountain crest, resembling smoke blowing from a volcano.

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