Related Words

Back Link: (inlink, incoming link) Any link into a page or site from any other page or site.

Link Rot: A measure of how many and what percent of a website's links are broken. Links may be broken for a number of reason, but four of the most common reasons are: a website going offline, linking . . . View Full Definition

Link Reputation: The combination of your link equity and anchor text.

Link Text: The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three, link text, ref . . . View Full Definition

Linkage: The condition in which the inheritance of a specific chromosome is coupled with that of a given gene. The genes stay together during meiosis and end up in the same gamete.

Linkage Map: A map of the relative positions of genetic loci on a chromosome, determined on the basis of how often the loci are inherited together. Distance is measured in centimorgans (cm).

Linkage Disequilibrium: Where alleles occur together more often than can be accounted for by chance. Indicates that the two alleles are physically close on the dna strand.

Link Popularity: The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity. Google typically shows a smaller sample of known linkage data than . . . View Full Definition

Link Partner: Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal nature.

Link Exchange: a reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves. Quality dir . . . View Full Definition