Related Words

Algorithm: Process/routine/method to solve a problem

Spam: This is to transmit unwanted messages, usually over email, to a great many people.

TrustRank: Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions.

Penalty: It is a fee charged for a cancelled ticket or changed reservation.

Update: Search engines frequently update their algorithms and data sets to help keep their search results fresh and make their relevancy algorithms hard to update. Most major search engines are cont . . . View Full Definition

Organic Search Results: Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search results. Organic search results are organ . . . View Full Definition

Manual Review: All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms. Abnormal usage data or link . . . View Full Definition

Natural Language Processing: Algorithms which attempt to understand the true intent of a search query rather than just matching results to keywords.

White Hat SEO: Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework . . . View Full Definition

PageRank: A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on Pag . . . View Full Definition