Related Words

Demographic: Referring to numerical characteristics of a population (e.g., population size, age structure)

Demographics: Audience composition based on various socioeconomic characteristics such as age, sex, income, education, household size, occupation, etc.

Market Analysis: A regional and neighborhood study of economic, demographic and other factors made to determine supply and demand, market trends, and other factors important to leasing and operating a specif . . . View Full Definition

Geographic Farming: Farming/prospecting an area defined by specific geographic boundaries. The best geographic farms are particular subdivisions with similar demographics, such as: the price of homes, the ages . . . View Full Definition

Reach: The number of unduplicated households or people exposed to a program, group of programs, or an advertiser's schedule over a specific time period. Reach x Frequency = Gross Rating Points

Think Tank: A group organized for the purpose of intensive research and problem solving, especially in the areas of technology, social or political strategy, or demographics.

Volkerwanderung: Folk-wandering): Also called the Germanic migrations, this term refers to the mass migration of Germanic tribes westward across Europe between 375 CE and 750 CE. This demographic movement pu . . . View Full Definition

Targeted Marketing: Banners or other promotions aimed, on the basis of demographic analysis, at one specific subsection of the market.

AdWords: Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad click through rate as well as . . . View Full Definition

Registration: The process where someone not only opts in to your email program but provides some additional information, such as name, address, demographic data or other relevant information, usually by u . . . View Full Definition