Related Words

Self-Serve Advertising: Advertising that can be purchased without the assistance of a sales representative.

Generic Advertising And Promotion: The promotion of a particular commodity without reference to a specific producer, brand name, or manufacturer. Because individual producers of nearly homogeneous agricultural commodities can . . . View Full Definition

Google Advertising Professional (GAP): Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers.

Search Advertising: An advertiser pays for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic . . . View Full Definition

Cooperative Advertising: Advertising that promotes and is sponsored by two or more companies or governmental agencies.

Contextual Advertising: Advertising programs which generate relevant advertisements based on the content of a webpage.

Advertising Weight: A measure of advertising delivery, normally stated in terms of number of commercials, homes reached, target audience impressions, and gross rating points.

Co-Op Advertising: TV advertising paid for jointly by a manufacturer and retailer.

Content Targeted Advertising (CTA): It refers to the placement of relevant PPC ads on content pages for non-search engine websites.

Advertising Network: A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.