Return On Investment (ROI): Return on investment = (Revenue - Cost)/ Cost, expressed as a percentage. A term describing the calculation of the financial return on a Internet marketing or advertising initiative that incurs some cost. Determining ROI and the actual ROI in Internet marketing and advertising has been much more accurate than television, radio, and traditional media.

 

Related Words

Return On Investment (ROI): One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes.

Return On Investment: Your return on investment (ROI) is the profit you make on the sale of a security or other asset divided by the amount of your investment, expressed as an annual percentage rate. For example, . . . View Full Definition

Ontology: In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual schema about a domain. An ontology is typically a hierarchi . . . View Full Definition

Ontogenetic: Pertaining to the development of the individual.