Page Views: Number of times a user requests a page that may contain a particular ad. A page is defined as any file or content delivered by a web server that would generally be considered a web document. This includes HTML pages (.html, .htm, .shtml), script-generated pages (.cgi, .asp, .cfm, etc.), and plain-text pages. It also includes sound files (.wav, .aiff, etc.), video files (.mov, etc.), and other non-document files. Only image files (.jpeg, .gif, .png), javascript (.js) and style sheets (.css) are excluded from this definition.

 

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Page Views: Number of times a user requests a page that may contain a particular ad. A page is defined as any file or content delivered by a web server that would generally be considered a web document. . . . View Full Definition

Search Engine Reults Page (SERP): Search Engine Results Page. The page searchers see after they've entered their query into the search box. This page lists several Web pages related to the searcher's query, sorted by relevan . . . View Full Definition

Seepage: The slow movement of water through the pore spaces of a solid material. This term is also applied to a loss of water by infiltration through the bottom of a stream, canal, irrigation ditch, . . . View Full Definition

Search Engine Results Page (SERP): Search Engine Results Page is the page on which the search engines show the results for a search query.