Negative Keyword: If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your account contains lots of broad-matched keywords. It's a good idea to add any irrelevant keyword variations you see in a Search Query Performance Report or the Keyword Tool as a negative keyword.

 

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Negative Keyword: If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your accou . . . View Full Definition

Negative Income Tax: A proposal to assist taxpayer with below-subsistence-level incomes. After filing a tax return, such persons would receive a subsidy to bring them up above the poverty level.

Negative LCD: A liquid crystal display employing a dark backfield with lit elements. This results in a primarily dark display, which improves cosmetic integration with a dark colored headunit.

Negative Lens: Is a simple concave lens that causes rays of light to diverge away from the optical axis.