Keyword Matching: In Google Ad Words, there are four different keyword matching options, each specifying a different way for a keyword to interact with search queries. With some options, you'll enjoy more ad impressions: with others, you'll get fewer impressions (but potentially more targeted clicks). By applying the appropriate matching options to your keywords, you can best meet your ROI goals.

 

Related Words

Keyword Matching: In Google Ad Words, there are four different keyword matching options, each specifying a different way for a keyword to interact with search queries. With some options, you'll enjoy more ad . . . View Full Definition

Matching Concept: The accounting principle that requires the recognition of all costs that are associated with the generation of the revenue reported in the income statement.

Matching Contribution: A matching contribution is money your employer adds to your salary reduction retirement savings account, such as a 401(k). It's usually a percentage of the amount you contribute up to a cap . . . View Full Definition

Matching: The process of finding prospective families specifically suited to meet the needs of a waiting child, not to be confused with 'placement.”