Content (A-B) Testing: Testing the relative effectiveness of multiple versions of the same advertisement, or other content, in referring visitors to a site. Multiple versions of content can be uniquely identified by using a utm_content variable in the URL tag.

 

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Content (A-B) Testing: Testing the relative effectiveness of multiple versions of the same advertisement, or other content, in referring visitors to a site. Multiple versions of content can be uniquely identified . . . View Full Definition

Muscle Testing: Muscle testing involves finding a muscle that is unbalanced and then attempting to determine why that muscle is not functioning properly. Treatments may involve specific joint manipulation o . . . View Full Definition

National Standards And Testing Program (NSTP): The NSTP is a program created to provide basic installation training to satellite TV systems installers.

Placement Testing: Placement tests ensure that you get started in the right classes for your academic background and your program. Taking a class for which you are not prepared could prevent you from successfu . . . View Full Definition

Post-Accident Testing: The process of testing an employee involved in a workplace accident for the presence of drugs or alcohol.

Multivariate Testing: A process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time.

Integrity Testing: A pre-employment psychological assessment tool used to gauge an applicant’s honesty.

Latent Content: The hidden (i.e., unconscious) meaning of thoughts or actions, especially in dreams or fantasies. In dreams, it is expressed in distorted, disguised, condensed, and symbolic form.

Manifest Content: In a content analysis of a television text, the characters and their actions.

Medical Examinations-Testing: A medical evaluation conducted on a post-offer basis by a company physician or an independent physician to ascertain whether or not a candidate is able to perform the physical requirements o . . . View Full Definition