Related Words

Branding: A school of advertising that says, 'If the consumer has heard of us, we've done our job.' Fortunately for agencies, brand value is extremely difficult to measure, so branding campaigns can b . . . View Full Definition

Employment Branding: A combination of marketing, communication and technology used by an organization intended to give it greater visibility amongst a large population within a short timeframe.

Creative Accounting: A questionable! means of making a companies figures appear more (or less) appealing to shareholders etc. An example is 'branding' where the 'value' of a brand name is added to intangible ass . . . View Full Definition

Astroturfing: Attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of . . . View Full Definition

Context: The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.