Business / Internet Marketing / Branding
Branding: A school of advertising that says, 'If the consumer has heard of us, we've done our job.' Fortunately for agencies, brand value is extremely difficult to measure, so branding campaigns can b . . . View Full Definition
Employment Branding: A combination of marketing, communication and technology used by an organization intended to give it greater visibility amongst a large population within a short timeframe.
Creative Accounting: A questionable! means of making a companies figures appear more (or less) appealing to shareholders etc. An example is 'branding' where the 'value' of a brand name is added to intangible ass . . . View Full Definition
Astroturfing: Attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of . . . View Full Definition
Context: The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.
Word of the Day:
Chromogenic Materials: Color photographic materials which form dyes during processing.