Ad Views (Impressions): Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching. Corresponds to net impressions in traditional media. There is currently no way of knowing if an ad was actually loaded. Most servers record an ad as served even if it was not.

 

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Ad Views (Impressions): Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impression . . . View Full Definition

Paradigmatic Structure: In semiotics, a manner in which signs are organized and meaning created. Paradigmatic structures create meaning through association, in contrast to syntagmatic structures which create meanin . . . View Full Definition

Paradox: A self-contradictory phrase or sentence, such as 'the ascending rain' or alexander pope's description of man, 'great lord of all things, yet a prey to all.' don marquis's 'quote buns by grea . . . View Full Definition

Paradigmatic Change: In linguistics, these are language changes brought about because a sound or a word was associated with a different sound or word. Algeo provides the following example: . . . The side of a sh . . . View Full Definition