Related Words

Match: A hockey game.

Keyword Matching: In Google Ad Words, there are four different keyword matching options, each specifying a different way for a keyword to interact with search queries. With some options, you'll enjoy more ad . . . View Full Definition

Exact Match: If you surround your keywords in brackets - such as [tennis shoes] - your ad would be eligible to appear when a user searches for the specific phrase tennis shoes, in this order, and without . . . View Full Definition

Match Play: Scoring by holes rather than strokes, the way golf was originally played

Phrase Match: If you enter your keyword in quotation marks, as in 'tennis shoes,' your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with othe . . . View Full Definition

Matching Contribution: A matching contribution is money your employer adds to your salary reduction retirement savings account, such as a 401(k). It's usually a percentage of the amount you contribute up to a cap . . . View Full Definition

Advanced Match Type: An option within Yahoo Sponsored Search that specifies how search terms are matched to ads. Ads that use the advanced match type are displayed for a broader range of searches relevant to you . . . View Full Definition

Match Cut: An editing principle of the continuity system which maintains continuity by fitting ('matching') the space and time of one shot to that of the preceding shot.

Content Match: A pay-per-click campaign tactic that helps your ads display on sites throughout the Yahoo! Distribution network. With Content Match, a number of variables can be used to determine your ad’s . . . View Full Definition

Plus A Match: Used for listed equity securities. Floor indication that someone is on the floor with equal priority standing who wants to buy/sell at least the same number of shares at the same price as on . . . View Full Definition