Related Words

Links: 1. Originally referred to seaside courses on 'links land' (seaside grassy area), now used loosely to mean any golf course 2. ('links style course, links course') an exposed, windswept (some . . . View Full Definition

Conceptual Links: Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching the word . . . View Full Definition

Google Sitelinks: On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list numerous deep links to that site at . . . View Full Definition

Reciprocal Links: Links between two sites, often based on an agreement by the site owners to exchange links.

Backlinks: Backlinks are incoming links to a webpage. Backlinks are important for search engine optimization (SEO) because some search engines, give more credit to websites that have a good number of q . . . View Full Definition

Pay For Inclusion (PFI): The practice of charging a fee to include a website in a search engine or directory. While quite common, usually what is technically paid for is more rapid consideration to avoid Googles pro . . . View Full Definition

Organic Link: Links that are those published only because the webmaster considers them to add value for users.

PageRank: A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on Pag . . . View Full Definition

Quality Link: Search engines count links votes of trust. Quality links count more than low quality links. There are a variety of ways to define what a quality link is, but the following are characteristic . . . View Full Definition

Spider Trap: an endless loop of automatically generated links which can “trap” a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.