Related Words

Unsubscribe: To remove oneself from an email list, either via an emailed command to the list server or by filling in a Web form.

Selective Unsubscribe: An unsubscribe mechanism that allows a consumer to selectively determine which email newsletters they wish to continue receiving while stopping the sending of others.

Unique Reference Number: A unique number assigned to a list member, usually by the email-broadcast software, and used to track member behavior (clicks, subscribes, unsubscribe) or to identify the member to track ema . . . View Full Definition

Mailing List: A list of email addresses that receive mailings or discussion-group messages.

Opt-Out: A specific request to remove an email address from a specific list, or from all lists operated by a single owner. Also, the process of adding an email addresses to lists without the name's p . . . View Full Definition

List Management: How a mailing list is set up, administered and maintained. The list manager has daily responsibility over list operation, including processing subscribes and unsubscribes, bounce management, . . . View Full Definition

Catch-All: An email server function that forwards all questionable email to a single mailbox. The catch-all should be monitored regularly to find misdirected questions, unsubscribes or other genuine live email.

Goodbye Message: An email message sent automatically to a list member who unsubscribes, acknowledging the request. Always include an option to resubscribe in case the unsubscribe was requested accidentally.

List Hygiene: The act of maintaining a list so that hard bounces and unsubscribed names are removed from mailings. Some list owners also use an email change-of-address service to update old or abandoned e . . . View Full Definition

Autoresponder: Automated email message-sending capability, such as a welcome message sent to all new subscribers the minute they join a list. May be triggered by joins, unsubscribes, all email sent to a pa . . . View Full Definition