Transactional Email: also known as transactive email. A creative format where the recipient can enter a transaction in the body of the email itself without clicking to a web page first. Transactions may be answering a survey, or purchasing something.

 

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Transactional Email: also known as transactive email. A creative format where the recipient can enter a transaction in the body of the email itself without clicking to a web page first. Transactions may be answe . . . View Full Definition

Email Vendor: Another name for an email broadcast service provider, a company that sends bulk (volume) email on behalf of their clients. Also email service provider (ESP).

Event Triggered Email: Pre-programmed messages sent automatically based on an event such as a date or anniversary.

Email Spam: Unwanted, unsolicited email.

Email Prefix: The portion of the email address to the left of the @ sign.

Email Newsletter: Content distributed to subscribers by email, on a regular schedule. Content is seen as valued editorial in and of itself rather than primarily a commercial message with a sales offer. See ezine.

Html Email: Email that is formatted using Hypertext Markup Language, as opposed to plain text email.

Read Email: Not measurable. Only opens and clicks are measurable in any way. You can never know if a recipient simply read your message.

Sent Emails: Number of email names transmitted in a single broadcast. Does not reflect how many were delivered or viewed by recipients.

Whitemail: White knight who buys less than a majority interest.