Test: A necessary step before sending an email campaign or newsletter. Many email clients permit you to send a test email before sending a regular email newsletter or solo mailing, in which you would send one copy of the message to an in-house email address and then review it for formatting or copy errors or improperly formatted links. Email marketers should also send a test campaign to a list of email addresses not in the deployment database to determine likely response rates and how well different elements in the message perform.

 

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Test: A necessary step before sending an email campaign or newsletter. Many email clients permit you to send a test email before sending a regular email newsletter or solo mailing, in which you wo . . . View Full Definition

Scholastic Aptitude Test (SAT): A standardized test that assesses a student's math and English abilities. Many colleges and universities require an SAT score for admission.

Preliminary Scholastic Assessment Test (PSAT): A practice test for the SAT. This is usually taken in grade 10 or 11 and it gives students an idea of how they will perform on the SAT.

Placement Test: A test used to determine a student's level in a particular skill area.