Subscriber: The person who has specifically requested to join a mailing list. A list has both subscribers, who receive the message from the sender, and pass-alongs.

 

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Subscriber: The person who has specifically requested to join a mailing list. A list has both subscribers, who receive the message from the sender, and pass-alongs.

International Mobile Subscriber Identifier (IMSI): A unique 15-digit number which designates the subscriber. This number is used for provisioning in network elements.

Subscriber Identity Module (SIM): A card inserted into a GSM-TDMA or GSM-only handset containing subscriber-related data. The card contains 18 digits for GSM markets and 20 digits for TDMA markets.

Subscriber Profiling: Compiling subscriber usage information (such as frequency of calls, locations called to or from and monthly airtime usage), to identify potentially fraudulent use or to identify customers li . . . View Full Definition

Subscriber Fraud: Securing wireless service with intent to avoid payment. This is different from bad debt, which occurs when a known person or company has a payment obligation overdue and the debt cannot be collected.

Asymmetric Digital Subscriber Line (ADSL): High speed transmission technology commonly used for Internet access. ADSL sends information asymmetrically, meaning data travels faster one way than the other. Original application was a T1 . . . View Full Definition

Subscriber Unit (SU): An alternate term for cable modem.

Double Opt-In: A process that requires new list joiners to take an action (such as clicking on an emailed link to a personal confirmation page) in order to confirm that they do want to be on the list. Some . . . View Full Definition

Pass-Along: An email recipient who got your message via forwarding from a subscriber. (Some emails offer 'forward to a friend' in the creative, but the vast majority of pass-alongs happen using email cl . . . View Full Definition

Email Newsletter: Content distributed to subscribers by email, on a regular schedule. Content is seen as valued editorial in and of itself rather than primarily a commercial message with a sales offer. See ezine.