Technology / Email / Plain Text
Plain Text: Text in an email message that includes no formatting code.
Hyper Text Markup Language (HTML): Directives or 'markup' which are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be . . . View Full Definition
text ad : Advertisement using text-based hyperlinks.
Text: A segment of the televisual flow, such as an individual program, a commercial, a newscast, even an entire evening's viewing.
Text Link: A plain HTML link that does not involve graphic or special code such as flash or java script.
Text Link Ads: Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention to text links than some other ad fo . . . View Full Definition
Text Newsletter: Plain newsletter with words only, no colors, graphics, fonts or pictures; can be received by anyone who has email.
Text Link Exchange: Network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
Substantive Text: A text based upon access to an original manuscript as opposed to a text derived only from an earlier edition.
Q-Text: The term for a hypothetical ur-text or source manuscript that served as the source for the synoptic gospels (i.e., Matthew, Mark, and Luke), but which did not influence John. The abbreviatio . . . View Full Definition