Personalization: A targeting method in which an email message appears to have been created only for a single recipient. Personalization techniques include adding the recipient's name in the subject line or message body, or the message offer reflects a purchasing, link clicking, or transaction history.

 

Related Words

Personalization: A targeting method in which an email message appears to have been created only for a single recipient. Personalization techniques include adding the recipient's name in the subject line or m . . . View Full Definition

Depersonalization: An alteration in the perception or experience of the self so that one feels detached from, and as if one is an outside observer of, ones mental processes or body (e.g., feeling like one is i . . . View Full Definition

Alienation: The estrangement felt in a setting one views as foreign, unpredictable, or unacceptable. For example, in depersonalization phenomena, feelings of unreality or strangeness produce a sense of . . . View Full Definition