List Sale: The actual purchase of a mailing list along with the rights to mail it directly. Permission can only be 'sold' if the subsequent mailings continue to match the frequency, brand name, content, and 'from' of the past owner's mailings -- and even then this is a somewhat shaky procedure on the spam-front. You are in effect buying a publication, and not just a list.

 

Related Words

List Sale: The actual purchase of a mailing list along with the rights to mail it directly. Permission can only be 'sold' if the subsequent mailings continue to match the frequency, brand name, content . . . View Full Definition

Power-Of-Sale Clause: A clause in a mortgage authorizing the holder of the mortgage to sell the property in the event of the borrowers default. The prodeeds from the public sale are used to pay off the mortgage d . . . View Full Definition

Presale Order: An order to purchase part of a new municipal bond issue that is accepted by an underwriting syndicate before an official public offering.

Presidents List: A category of students in a college or university who achieve high grades during their stay in an academic term or academic year. At Greenville Tech, all students who earn within a semester . . . View Full Definition