Related Words

Landing Page: A Web page viewed after clicking on a link within an email. Also may be called a microsite, splash page, bounce page, or click page.

Search Engine Results Page (SERP): Search Engine Results Page is the page on which the search engines show the results for a search query.

Search Engine Reults Page (SERP): Search Engine Results Page. The page searchers see after they've entered their query into the search box. This page lists several Web pages related to the searcher's query, sorted by relevan . . . View Full Definition

Seepage: The slow movement of water through the pore spaces of a solid material. This term is also applied to a loss of water by infiltration through the bottom of a stream, canal, irrigation ditch, . . . View Full Definition

Slippage: Often used in risk arbitrage. Potential takeover target that has not yet been approached by an acquirer. Such a company usually has particularly attractive features, such as a large amount o . . . View Full Definition

Pancake Landing: an aircraft landing procedure in which the aircraft is on an even plane with the runway. As the aircraft reduces speed and lift, it drops to the ground in a flat or prone attitude.

PageRank: A logarithmic scale based on link equity which estimates the importance of web documents. Since PageRank is widely bartered Google's relevancy algorithms had to move away from relying on Pag . . . View Full Definition

Page View: Request to load a single HTML page.

Active Server Pages (ASP): Developed by Microsoft and is designed as a web server extension which is a default scripting language for writing VBScript.

Pagejacking: Theft of a page from the original site and publication of a copy (or near-copy) at another site.