Related Words

Hygiene: The process of cleaning a database to correct incorrect or outdated values. See also List Hygiene.

Hygiene Theory: Studies conducted by Frederick Herzberg used to better understand employee attitudes and motivation and what factors cause job satisfaction and dissatisfaction. Also referred to as the Motiv . . . View Full Definition

List Hygiene: The act of maintaining a list so that hard bounces and unsubscribed names are removed from mailings. Some list owners also use an email change-of-address service to update old or abandoned e . . . View Full Definition

Dental Hygienist: A dental professional specializing in cleaning the teeth by removing plaque, calculus, and diseased gum tissue. He/She acts as the patient's guide in establishing a proper oral hygiene program.

Cancrum Otis: A severe, destructive, eroding ulcer of the cheek and lip. In the last century it was seen in delicate, ill-fed, ill-tended children between the ages of two and five. The disease was the res . . . View Full Definition

List Management: How a mailing list is set up, administered and maintained. The list manager has daily responsibility over list operation, including processing subscribes and unsubscribes, bounce management, . . . View Full Definition

Email Domain: Aka Domain. The portion of the email address to the right of the @ sign. Useful as an email address hygiene tool (e.g. identify all records where the consumer entered 'name@aol' as their ema . . . View Full Definition