Email Vendor: Another name for an email broadcast service provider, a company that sends bulk (volume) email on behalf of their clients. Also email service provider (ESP).

 

Related Words

Email Vendor: Another name for an email broadcast service provider, a company that sends bulk (volume) email on behalf of their clients. Also email service provider (ESP).

Vendor: Any company that provides a service. See email vendors.

Opt-In Email: Email that is explicitly requested by the recipient.

Html Email: Email that is formatted using Hypertext Markup Language, as opposed to plain text email.

Read Email: Not measurable. Only opens and clicks are measurable in any way. You can never know if a recipient simply read your message.

Event Triggered Email: Pre-programmed messages sent automatically based on an event such as a date or anniversary.

Commercial Email: Email whose purpose, as a whole or in part, is to sell or advertise a product or service or if its purpose is to persuade users to perform an act, such as to purchase a product or click to a . . . View Full Definition

Relationship Email: An email message that refers to a commercial action -- a purchase, complaint or customer-support request -- based on a business relationship between the sender and recipient. Generally are n . . . View Full Definition

Seed Emails: Email addresses placed on a list (sometimes secretly) to determine what messages are sent to the list and/or to track delivery rate and/or visible appearance of delivered messages. Seeds may . . . View Full Definition

Whitemail: White knight who buys less than a majority interest.